Welcome to the Studio
Tiger Veil was born to turn brand story into sensory spellwork, so spaces feel intentional, magnetic, and made for connection.
From concept to correspondences, we craft the details that guests feel first and remember longest: light, flow, materiality, and ritual moments that turn first visits into return experiences.
Tiger Veil is a holistic hospitality design studio serving independent founders who want their space to do more than look beautiful.
We design environments that cast a spell across the entire brand world, the physical space, the guest journey, the visuals, the language, and the symbolism, so the experience feels unmistakable before guests arrive and unforgettable once they do.
Our approach is nervous system aware, intuition led, and deeply intentional. We translate brand story into atmosphere through light, flow, materiality, and ritual moments that support ease, connection, and return visits. From intimate bars and restaurants to boutique hotels, we create elevated experiences that feel grounded, wellness minded, and alive. We also bring this lens to select high end residential projects, shaping homes that support health, presence, and emotional well being.
behind the brand
She did not always have the confidence, clarity, or creative authority she leads with now, She earned it through years in the industry, equal parts craft and intuition.
Devoted to storytelling interiors and guest experiences that feel as good as they perform. In the interior design industry since 1999, she blends intuitive vision with disciplined craft, bringing a nervous system aware lens to brand, space, and atmosphere.
Based in Encinitas, California, Rachel served as Communications Director for ASID San Diego from 2023 to 2025 and is the host of Hospitality Design Talks. Her work is informed by Classical Feng Shui training and a lifelong love of the esoteric, with a design philosophy that balances energetics, symbolism, and intention to create spaces that welcome, restore, and spark connection.
Her cosmic resume is very on brand: she is a Manifestor in Human Design, a Libra stellium with strong Leo energy, and a Mercury ruled chart, which explains the bold vision, the love of beauty, and the nonstop storytelling. Add Reiki Master to the mix and you get her signature approach, equal parts strategic and intuitive, with just enough magic to make the room feel alive. She lives with her partner of 26 years and their two teenage sons.
The Primer
I read energy, then I design around it.
As a child, I was the quiet one, observant, sensitive, and always reading the room before I ever spoke. That softness turned out to be a superpower. It taught me how to sense what people need, how energy moves through a space, and how small details can change everything. Over time, design became my language for confidence, beauty, and belonging, and my voice followed.
What I'm
loving
The intersection of nervous system design and bold hospitality, spaces that feel grounding and electric at the same time.
What I'm
learning
The strongest brands are built by subtraction, fewer ideas, clearer rituals, and a more intentional guest journey.
What I'm
not about
Trend chasing, performative luxury, or spaces designed for photos over people. I am not here for chaos disguised as creativity, or projects that ignore flow, comfort, and the nervous system in the name of aesthetics.
what I
believe
Space is a message. I believe hospitality is designed in the details, light, flow, sound, and the small rituals that make people feel welcome. I believe intention and intuition belong beside strategy, and when everything aligns, a brand becomes a feeling guests remember and return for.
ON MY MOODBOARD
dessert
flowers
always
travel!
the are not
the
they make, design.
details.
details
the
— Charles Eames
partnerships & collaborations
This here the best work comes to life. The right mix of entrepreneure, makers, and operators leads to sharper ideas, smoother execution, and spaces guests actually remember.
CURENTLY:
Designing a Brazilian Steak House Down Town San Diego
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@tigerveil
If you are into hospitality design, storytelling environments, nervous system ease, esoteric inspiration, and behind the scenes studio spellwork, you are in the right place.
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